The Qatar bid video made the rounds on the internet like some celebrity sex video, but Russia’s bid video fell well below the radar, mostly because their bid wasn’t rooted in some far-off fantasy world.
Just watching it now, because, if you haven’t heard, they just got the World Cup, it’s a surprisingly good proposal and a nice video. And proof that to sell stuff, you don’t need Morgan Freeman.
Entire markets just crashed upon this revelation.
Also worth noting we now have to sets of Olympics piggybacking World Cups, or vice-versa: Brazil/Rio and Sochi/Russia.