Football Champions

London (PRWeb UK) May 25, 2010

A total of 16.5 million searches for brown goods were conducted online in March by UK consumers – 9% up on February levels, reveals the latest research from the UKs leading independent specialist search engine optimisation (SEO) and pay per click (PPC) consulting firm, Greenlight. The report Brown Goods March 2010, used industry data gathered in March, to classify 940 of the most popular search terms UK consumers used to find brown goods. The information was also used to assess and rank the 60 websites and brands that were most visible in Google for both natural and paid search.

Entertainment product terms (which include MP3 players, personal video players, audio and iPod products, and brand terms such as Sennheiser and Apple), were the most searched for (6.2 million searches), accounting for 38% of brown goods-related searches in March. PCs and laptops followed with 26% then TVs with 16%.

Although the search volume for the term Televisions dropped significantly since November 2009, Greenlight predicts there will be an upsurge in searches in the lead up to June, as there will be a number of consumers who will look to purchase a new TV to watch the FIFA World Cup.

Overall, Amazon was the most visible website for brown goods-related keywords. It achieved 55% share of voice in natural search. Wikipedia and Kelkoo followed with 32% and 25% of share of voice, respectively. Amazon was also the most visible advertiser in paid search with 43% visibility.

For entertainment-related products, Twitter, the social networking site, attained position four in Greenlights natural search rankings, having not featured in the top 20 websites in November 2009. This was achieved almost solely through ranking at position three for the term iPod.

Of the top 10 advertisers in Greenlight’s paid search league table, six were brown goods retailers, three were brown goods manufacturers (although Sony, Dell and Apple also act as retailers) and one was an aggregator;

In both natural and paid search (integrated search), Amazon, Tesco and Argos were the three most visible brown goods websites overall with Tesco ascending Greenlights league table from position five to two since November 2009.

Please note: If you plan to run this story online, please link any references to Greenlight via the following:

About Greenlight

Greenlight is an independent specialist SEO and PPC consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Vodafone UK, Thomas Cook, Interflora, Co-operative Financial Services and ghd, and a multitude of awards to its name, Greenlight is a leader in the search marketing space, and is recognised worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

In addition, Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at most trade events, and delivering a highly respected search training programme in conjunction with the IDM. Greenlight was founded in 2001 and is headquartered in London, with offices in New York.


Related FIFA Press Releases


With the last match of FIFA World Cup™ qualifiers played and the 32 teams headed to Russia confirmed, FIFA has also concluded that the first ever anti-discrimination monitoring system for the qualifie [read] speaks to former Panama player and coach Julio Cesar Dely Valdes on his country's remarkable achievement in qualifying for the 2018 FIFA World Cup Russia, and the road that has led them [read]

While all 32 berths at the 2018 FIFA World Cup Russia™ have now been filled, qualification for the FIFA Women’s World Cup France 2019™ has only recently begun. takes a look at some of the ear [read]

Al Hilal and Urawa Red Diamonds played to a 1-1 draw in the first leg of this year’s AFC Champions League final, despite the Saudi Arabian club dominating Saturday’s contest in Riyadh. [read] caught up with Spain's captain Marta Torrejon, with the Barcelona defender hoping to lead her country to the FIFA Women's World Cup France 2019. [read]

This week we feature reaction from around the globe following the final batch of FIFA World Cup qualifiers as the final 32 teams to participate at Russia 2018 were confirmed. [read]

After over five years in charge of the Wales national team, 47-year-old manager Chris Coleman has announced his resignation, according to a statement published by the Football Association of Wales. [read]

Jefferson Farfan, who spent 17 months out of the Peru squad before returning to become the team's play-off hero, reflects on the achievement and explains why "the future’s even brighter [read]

The high point of the launch of the official emblem of the FIFA U-17 Women’s World Cup Uruguay 2018 came when players from the host national team gathered on the stage with legendary striker Diego For [read]